Partnering with Pepsi
Vinnie Jones has teamed up with Pepsi to celebrate the great game, encouraging fans to pick up the ball, find space to kick the ball and come up with creative ways to enjoy the game.
The Wimbledon legend-turned-Hollywood actor spoke to Joe as part of Pepsi's new football campaign 'With Ball, There's a Way', which encourages fans around the world to challenge convention and pick up a ball for fun.
Recalling how he discovered his love for football, Jones said: “As a kid, aged five, six, seven, we would play on a patch of grass outside the house and when it got dark you would be under the street lights. play.
“For me, growing up, I always had a ball under my arm. I brought people into it and people joined in.
“This is a great campaign from PepsiCo and we really need to encourage the next generation to overcome the barriers, pick up a football and play football.”
Pepsi-Cola believes football can bring pure enjoyment to those who “hungry for more” and Where There's a Ball, There's a Way aims to remind fans that football doesn't have to be played on a pristine pitch with just 22 players. Anyone can play football anywhere as long as you have a ball and a desire to play.
Speaking about the campaign's message, the 1988 FA Cup winner said: “It's a strong message, you know? Where there's a ball, there's a solution. It does exactly what it says on the tin .
“If you have the desire to play football, you need to put yourself out there and not take no for an answer. Whether it’s kicking the ball against the wall by yourself, passing it around among friends, or playing with 10 or 20 people, it’s about achieving The power of this purpose is in your hands.
“Football is a powerful tool for bringing communities together. That’s what it did to us growing up. If the ball went into one of the gardens, there would be a lad jumping over, catching it and throwing it back and we’d do it again !”
It’s clear that this campaign message resonates with Winnie on both a personal and professional level.
He explained: “In 1985, I went to Wembley to watch the Cup Final as a fan because I loved the sport. Three years later, I actually went to Wembley as a player in the Cup Final. If you Life can change so quickly when you embrace this beautiful game.
“So my message is 'Don't be content to stand outside the door and look in. Try to open the door, go through it and embrace every opportunity you can get'.
“If you play football early enough and often enough, no matter who you are, it will tell how many roads are in front of you and which road you want to take.”
Jones is keen to point out that it's not just a matter of whether you can make it as a pro. “You have the referees, you have the fans, we can all be great at this and be involved,” he said.
PepsiCo has brought together some of the world's greatest footballers in a new global campaign – 'Where the Ball Goes' – as the brand unlocks unexpected ways to play the game on and off the pitch.
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