If you've ever wondered why the iconic “fast food clown” is rarely seen these days, we've got the answer.
For many of us, Ronald McDonald is synonymous with our favorite food as a kid.
The red-haired, smiley figure has always been seen on Happy Meal boxes (if you can resist the urge to tear open the box to get at the goodies inside), but in recent years, the iconic character has been rarely seen on McDonald’s branding and advertising. advertise.
Specifically, 2016 was the last time the company put the lovable character at the forefront of its campaigns.
Considering Ronald was first introduced to customers back in 1963, people didn't necessarily ignore him when he wasn't seen for a while.
The burger-loving clown isn't the only fictional mascot the fast-food chain has adopted. He is often joined by a variety of characters, including Mayor Mackey, Hamburger, Ghostface, Bertie the Early Bird, and the Fry Kids.
In late 2016, Ronald McDonald's fifty-year reign over the McDonald's image came to an abrupt end thanks to a bizarre and slightly terrifying craze that swept much of the United States.
The “Killer Clown craze” sees pranksters dressing up as clowns to terrorize the public.
The trend is quickly spreading across the UK and other parts of the world, with authorities warning people to stop.
While it may have been a harmless joke, some clowns began brandishing weapons and targeting children.Many are linking this disturbing trend to horror movie promotions it, Adapted from Stephen King's book released in early 2017.
McDonald's released a statement at the time, considering the “current climate surrounding clown sightings in the community,” saying they would work to “take into account Ronald McDonald's involvement in the community.”
A statement on McDonald's website read: “We are concerned that Ronald McDonald will no longer appear in McDonald's UK advertising, but he remains very busy working for us.
“He travels frequently around the country to help promote some of our exciting new events and visits our restaurants to ensure everyone enjoys their meal.”
Although Ronald McDonald continues to make public appearances at live events and on social media, he is no longer considered the face of the brand.
It's unclear if the company plans to one day bring the merry clown back into the fold, but one thing we can all agree on is that no one wants to see the killer clown craze come back.
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