During the May Day holiday, many small cities staged vivid scenes of “small towns with many stories and full of joy and joy”. Many tourists are rushing to “go in the opposite direction” and return to small villages and towns to walk and stay in the mountains and fields. According to data from travel platforms, among travel destinations during the May Day holiday, small cities are more popular, and the growth rate of travel orders in third- and lower-tier cities is higher than that in first- and second-tier cities. Tourism in countless treasure towns adds confidence and activity to economic growth.
Food, accommodation, travel, shopping, entertainment and cultural tourism are abundant in the town——
Nowadays, with the development of the Internet, tourists’ travel concepts and methods are quietly changing. Small cities attract tourists from all over the world with their unique food and beautiful scenery, and provide tourism products with very cost-effective and local characteristics that are different from big cities, including scenic spots, night markets, snack streets, etc., making small city cultural tourism more attraction.
Tourists from all over the world experienced the “Spirited Away” water train in Yuncheng, Shanxi, experienced the “Night Painting Langya” traveling boat in Linyi, Shandong, picked tea, ate farm specialties, and experienced Baima folk culture in the Wenxian tea garden in Gansu… …
In addition, changes in travel modes have also objectively contributed to the unexpected popularity of county tourism. According to data from the Ministry of Transport, the average daily cross-regional movement of people across society during this May Day holiday exceeded 270 million, of which more than 80% were self-driving trips.
Wang Zhuo, vice president of the Tourism Marketing Branch of the China Tourism Association, said that cultural and tourism companies from all over the country are actively preparing for the “May Day” this year and enriching supply through diversified products. Judging from the “May Day” data from the tourism and lifestyle consumption platform, the strong growth of cultural tourism has formed a strong “new consumption power” and injected confidence in the cultural tourism side into economic growth.
“Running in the opposite direction“A different kind of fun Niche tourist destinations add great vitality——
During this year’s May Day holiday, the growth of China’s county tourism market was significantly higher than that of popular first- and second-tier tourist destination cities. The report shows that popular county tourist destinations such as Anji, Tonglu, Dujiangyan, Yangshuo, Maitreya, Yiwu and Wuyuan have experienced an average growth of 36% in travel orders.
“Running in the opposite direction” brings a more comfortable experience. There is no tight itinerary, no crowds of people, no flashy check-in and photo taking… The highlight of “reverse tourism” is the casual mood and immersive tour.
“It's not that popular cities are unaffordable, but small towns are more cost-effective.” Zhang Peng, associate professor at the School of International Business Administration at Shanghai International Studies University, pointed out that in recent years, there has been a trend to improve county cultural tourism facilities and improve services. From the northeast to the southwest, five-star and four-star hotels and high-standard catering have become the norm for county tourism. The improvement of county tourism reception capacity has brought about an upgrade in the living and playing experience, making it increasingly common for tourists to be willing to pay for high-quality county tourism.
Dig deep into local characteristic resources to create a new business card for tourism and vacation——
The popularity of travel during the “May Day” holiday continues to rise, and various places are digging into local resources and carefully creating a series of travel and vacation “top lists.”
The May Day holiday coincides with rocket launches at the Wenchang Aerospace Launch Site in China, attracting many aerospace enthusiasts to “chasing arrows.” Many B&Bs and hotels in Longlou Town, Wenchang City, which is close to the launch site, are fully booked, and the catering business is booming.
With the “Chasing Arrow Tour” booming, Wenchang Aerospace Tourism products are accelerating the introduction of new products to enrich tourists' experience. On the evening of May 3, the 2024 Central Chinese Orchestra Hainan Wenchang Aerospace Concert “Chasing Dreams and Enjoying Folk Music” hosted by the Wenchang Municipal People's Government of Hainan Province was successfully held, attracting many citizens and tourists to come and enjoy it.
Rongjiang County in Guizhou Province held a “Village Super League” football match to attract tourists, and Chaoshan Yingge became popular… Small cities detonated new tourism, and a series of trendy games reflected the vitality and potential of my country's consumer market.
“Tourism is indeed closely related to everyone's life. It has become an important part of people's good life. Holidays have also become the most important window period to observe the operation of the tourism economy and the prosperity of the tourism market.” Member of the National Committee of the Chinese People's Political Consultative Conference, China Dai Bin, president of the Tourism Research Institute, said that many young people are beginning to invest their interest in “small places” that are more niche, do not require “long queues”, and have better participation and experience.
“Tourism is accelerating its entry into the daily lives of urban and rural residents. Whether it is the metropolises of Beijing, Shanghai, Guangzhou, Shenzhen or 'small airport' cities and central towns in counties, it is becoming a new space for beautiful life shared by hosts and guests. Consumption in daily life allows the integration of culture and tourism The market foundation for high-quality development is more solid, giving tourism investment and market entities a broader space for innovation (Song Zijie, Xiao Congcong, intern Zhou Changyao).
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