A Christian campaign group has expressed strong opposition to the rebranding.

A local Lincolnshire shop owner has been ridiculed by chocolate lovers and members of Christian Destiny after he advertised Cadbury 'gesture eggs' instead of Easter eggs, priced at £10.

Shoppers who saw the sign were outraged and criticized Cadbury for allowing confusion about a term that is rooted in religious connotations. Speaking of which, people don't joke when it comes to giant chocolate eggs.

Since the name change sparked controversy online, Cadbury has released a statement distancing itself from the controversy.

The candy giant claimed they had “no involvement in the promotion or its wording”.

A spokesperson for Mondelēz International said: “All Cadbury Easter shell eggs sold in the UK have Easter very clearly mentioned on their packaging – sometimes multiple times.

“Cadbury has used the word Easter in our marketing and communications for over 100 years and will continue to do so with our new Easter range. Any other statement is factually incorrect.

“We’re proud of the role we play in family Easter celebrations and have a wide range of products that can be enjoyed throughout the Easter season.”

The dispute began at a small discount store in Spalding, Lincolnshire.

The shop owner posted a rather unimaginative flyer in the window offering a deal on “Gesture Eggs.” They mistakenly put the Cadbury logo on the ad.

talking Mail onlineTim Dieppe, head of public policy at Christian Concern, revealed why he was baffled by their decision to remove the word Easter: “Without the message of Easter, there’s no reason for Easter eggs. People want to Any idea why Cadbury wants to remove the association between Easter and eggs? If people stop celebrating Easter, they'll likely stop buying Easter eggs.”

“Easter eggs symbolize resurrection – just like Jesus rising again from the tomb, new life is born from the eggshell,” he said.

“They also symbolize the new life we ​​can receive through the forgiveness Jesus obtained for us on the cross, allowing us to be 'born again.'”

Like all modern controversies, it sparked a flurry of discussion on Twitter.