This is the iconic company's first rebranding in nearly 150 years.
If you regularly eat pancakes and porridge, you'll be familiar with this British kitchen cupboard staple.
Lyle's Golden Syrup was first introduced by Scottish businessman Abraham Lyle in 1881 and holds the Guinness World Record for the world's oldest unchanged branded packaging, having held it since 1883 Basically unchanged.
The original design shown on the product's packaging depicts a dead lion surrounded by bees and was inspired by the Christian Old Testament story of Samson and the Lion.
In the biblical story, Samson killed a lion with his bare hands and returned to the lion's body a few days later to find a swarm of bees building a hive inside its body.
Samson then took honey from the hive and fed it to his parents without revealing the source of the sweet substance.
Later, at his wedding, he asked his guests to solve this riddle: “From the eater, something is eaten; from the eater, something is received; from the strong hand, something sweet.”
A version of the riddle: “From the strong comes sweetness” was chosen as Lyle's Golden Syrup's logo by its founders and remains on the can.
The product's green tin and gold lion packaging has been familiar in British households for generations, but all that is about to change as it undergoes a more progressive and aggressive rebranding.
The new logo will feature a distinctly “happy” animal accompanied by a bee.
The move was criticized by Church of England spokesmen, who claimed the change of symbols was part of a wider disregard for the Christian faith in the UK.
Sam Margrave, member of the Anglican Legislature this telegraph He hopes Lyle's Golden Syrup will “rethink” the new logo, saying; “It's not modern to abandon tradition or marginalize the Christian message.”
Mr Margrave added: “I'm sure Lyle Enterprises wouldn't mind benefiting from sales and Christian branding every Easter, so why do they feel the need to remove their association with the iconic logo of a Christian founder who tells the story of a A story for every generation?”
The brand has since apologized to the religious group and stated that religion had “no role” in the move.
The updated packaging will launch later this month and will be available throughout the year, so keep an eye out for a happy lion in your local supermarket promoting your much-needed syrup.
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