Blogging Tip : Don’t be too personal in your blog.

 

Don’t be too personal in your blog.

Yes it’s one of the most important tips if you really want to make your blog a success.

Though the blogging phenomenon was started as personal musings of online citizens, it has now evolved into something very very big. If you write a blog focused around your personal life where you only write about your families, friends, hobbies and other daily activities, you should not accept a huge traffic to your blog.

There are two reasons for this.

Rather two facts.

  1. It is a fundamental fact that generally people (you included) are interested only in themselves. Nobody wants to read about the personal lives of other except when personal life of a person has something uniqueness attached to it. (I’ll tell you about this uniqueness below, keep reading)
  2. On internet, people look for information not personal rambling of a newbie blogger. Just tell me would you be interested in knowing what I ate in lunch today and whether I liked that or not ? Of course why anybody wants to know about that. However, you’ll certainly want to know how I increases traffic to my website from 50 visitors a day to 800 visitors a day.

Let us refine this second fact :

On Internet, people look for information relevant to them.

So while you blog, don’t be too personal.

Now before discussing what you should write in your blog, let me tell about the situations where a personal blogging works. There are only two situations mainly where a personal blog can be a hit :

The first one is a celebrity blog. If a movie star decides to start a blog, he can write just about anything on his blog and no matter what he writes he will be an instant success in blogging world. He can write about his toothpaste or underwear and thousands of people will be willing to pay for reading his stuff.

Do you know why ?

Because the celebrity has that magnetic pull, that X-factor which attracts millions towards him. By virtue of his position, he does not require any promotion for anything he does. His every move is followed by media and he gets free publicity for whatever he does. However, ordinary mortals like us don’t have that X-factor. We need a different strategy.

The second case where personal Blogging succeed is the situation where a blogger happens to be the citizen of an authoritarian country where there is little or no personal freedom of expression. If you live in China, North Korea, Cuba or Iran you can become an International Hero just by writing a personal blog. The reason is that in these countries the outflow of information is so restricted that only censored and highly fractured news reach outside. A personal blogger can give an exact information of current affairs in these countries. However, writing your independent thoughts in such countries is extremely difficult and dangerous. In Cuba there is no internet facility for general public. Some bloggers in Iran have been jailed for writing the uncomfortable truth. In one of my subsequent posts, I shall tell you in detail about these bloggers.

So, in a nutshell either be a celebrity or become a citizen of such authoritarian country and you will be a hit even if you write only about your personal life 🙂

Is there any exception to this fact ?

Yes, but they can’t be called exceptions as they initially started as personal blog but later changed their identity and become somewhat citizen journalist. One example is Petty Passion which started as a personal blog of a naughty girl and goes on to become 46th most popular blog in the word(as per Technorati.com)

So what you should write in your Blog ?


If you really want to make your blog popular with huge amount of daily traffic, make it focused and write about a particular niche in that blog. Show your expertise in that niche through your blog. Read, learn and research more and more about your niche. Try to be helpful, cooperative and above all – have patience. Slowly and slowly you will start getting traffic to your website from every corner of the world. Your readers will no longer be your family members and friends. They will be from all walks of life and from all countries of the world.

Let me summarize me all this by reiterating this truth:

On Internet, people look for information relevant to them. So give this information to them through your Blog and they will come again !


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15 Responses to Blogging Tip : Don’t be too personal in your blog.

  1. Fabio Centenaro Aug 8, 2007 at 6:53 pm #

    Hi. I think you’re right, no one wants to know what we had for lunch or something. But I usually use my personal experiences to tell a story or talk about a subject I think it’s relevant.
    😉

  2. Michele Martin Aug 8, 2007 at 8:07 pm #

    Eklavya, I wonder if this isn’t partially a cultural thing. I’ve read that Americans are perceived as being far more self-centered and willing to reveal personal details than are people in many other countries. I know that for myself, while I don’t want a professional blogger to talk to me about how drunk they were last night, I do enjoy enough personal details for me to get a sense of who they are as a person. For me, that makes the blogger more “real” and it’s easier for me to develop some trust. I also find that bloggers that are never personal come across to me as too stiff, but maybe that’s just me.

    I think you bring up a really good point about this line between the personal and the professional. I think we all have to try to find that “sweet spot.”

  3. Michele Martin Aug 8, 2007 at 8:07 pm #

    Eklavya, I wonder if this isn’t partially a cultural thing. I’ve read that Americans are perceived as being far more self-centered and willing to reveal personal details than are people in many other countries. I know that for myself, while I don’t want a professional blogger to talk to me about how drunk they were last night, I do enjoy enough personal details for me to get a sense of who they are as a person. For me, that makes the blogger more “real” and it’s easier for me to develop some trust. I also find that bloggers that are never personal come across to me as too stiff, but maybe that’s just me.

    I think you bring up a really good point about this line between the personal and the professional. I think we all have to try to find that “sweet spot” where it works for each of us.

  4. Indian Aug 9, 2007 at 6:46 am #

    Thanks for comments Fabio and Michele. We all are on a learning curve and it’s always nice to have useful discussion with friends.

    Michele you are quite right when you say that you will want to know the person behind the blog. It’s make the reading experience real. I am agree. Actually if you see the heading of my post, it says ‘Don’t be too personal’. It doesn’t say don’t be personal at all. After all a blog is all about our personal thoughts. We have to make a personal statement in what we write. After al, it is this which made us bloggers in true sense.

    The whole point of my writing that post was to suggest that being ‘too’ personal in your blog may not be a good idea. Our main focus should be the niche in which we are in. I think you are quite right when you say we all have to try to find that “sweet spot.

  5. Sue Waters Aug 9, 2007 at 7:38 am #

    Hi Eklavya

    Very interesting post. Wonder if it is like Michelle says – that it is a cultural issue? I have posted some great ones on my niche, and then been totally blown away when I had a rant one day (on not being able to get a can of Cocoa Cola) and got lots of comments. Certainly I find here people want to connect with who you are.

    Sue

  6. Rose Aug 12, 2007 at 6:23 pm #

    I disagree with you here. My blog is a personal blog and while I blog about my personal life, I also assist other bloggers. My personal posts get as many comments as my tips.

  7. Michael from Pro Blog Design Aug 13, 2007 at 6:27 pm #

    I agree with you to a point. I don’t mind a few personal posts, provided they are interesting. For instance, one of my favourite blogs is by jeffrey Zeldman, where be blogs about web design quite a bit, but spends just as much time on other topics. It’s always interesting to read though, because he doesn’t fill it with rubbish. (I also like Rose’s blog, which she mentioned above. 😀 )

    What do you think about site news though? (As in, news about the blog itself). It doesn’t benefit the readers really, but it’s not about you either.

  8. Eklavya Aug 14, 2007 at 12:03 pm #

    Thanks for comments Michael. Well I think site news means different things to different people. News about Blogs and blogging may not interest a lay reader, however, they may be of great benefit to bloggers who gets recent blogging trends, blogging tips and info about monetizing their Blogs. So in my opinion they caters to their respective niche and are useful in these niche.

    Thanks to Rose also for commenting and showing her disagreement with my post. I saw your blog and found that apart from your personal musings, you are also providing some great tips to Bloggers. Now isn’t this a niche itself (assisting new bloggers) ? That’s what I stressed in this article: Don’t be too personal, find a niche and make your useful contribution into it. That’s the way to a successful blog.

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